Following the lightning-fast sellout of their F1 gear, A$AP Rocky and PUMA put their relationship back into gear with another solid racing capsule collection, including a sneaker team-up.
Deep breaths are recommended for Rocky and PUMA’s latest collab, led by an airy aughts sneaker picked from PUMA’s archives.
Rocky and PUMA get fans acquainted with the Inhale sneaker again, reviving the early 2000s runner in its OG design and classic "Summer Melon" colorway.
We last saw the "Summer Melon" sneakers around 2019, and now, the sneaker is back with some Rocky touches. Specifically, the collaborative pairs come with graphic insoles featuring dual-branding and race-ready motifs. Elsewhere, PUMA and Rocky preserve the Inhale’s distinct, cool build.
What makes the Inhale interesting is how it truly centers around the concept of breathing. The entire mesh padded upper makes for a seriously breathable shoe (perfect timing for summer).
The Inhale sneaker’s neat curves and ripple lines are a cool visual design, that’s for sure, but the contouring and curvatures also reference actual breathing techniques. That’s a pretty sick setup, if you ask me.
Rocky picking up another great PUMA shoe is no shocker. He’s a cool guy with an eye for cool things, whether super stacked denim or monstrous PUMA sneakers from the past.
Mark your calendars for May 3rd, when Rocky’s PUMA collection launches on PUMA’s website. This highly-anticipated line includes a range of illusory apparel, from pre-dirtied trompe l’oeil tees to puffer balaclavas that resemble biker helmets, all designed to evoke the rugged charm of a day in the garage (or even a wild moshpit adventure, in Rocky’s case).
Rocky signed on to PUMA as creative director of the brand’s F1 partnership in 2023, joining his famously stylish partner Rihanna at the sportswear label. By the way, we’re still patiently waiting for a PUMA collab from mom and dad.
Together, Rocky and PUMA dropped off a limited collection of sought-after racing clothes and accessories, which was here one moment and gone the next.
With the pair back in the driver’s seat, they’re buckling in with trippy tees and Inhale sneakers for another fire ride.