CHINA. Global Premium Duty Free (GDF) Plaza has launched its May Day holiday promotional campaign in the run-up to this critical travel and shopping period.
The ‘GDF Surprise Shopping on May Day’ campaign includes an array of promotional activities and shopping discounts in a bid to boost consumption and promote Hainan’s burgeoning duty-free sector.
The promotion comes hot on the heels of the travel retailer’s successful participation at the 4th China International Consumer Goods Expo (Hainan Expo) where it attracted high foot traffic and boosted sales, the company said.
GDF Plaza said the average daily visitor volume at its stores during the Consumer Expo increased by +26% month-on-month, with more than 10,000 new customers. The retailer’s conversion rate during the six-day mega event was up by +20% month-on-month.
During Expo week, customer numbers at GDF Plaza exceeded 2.44 million, with sales volume up by +41% compared to the week before.
The retailer introduced German professional skincare brand Babor, Swiss sunscreen brand Ultrasun and other brands at the Expo.
During the May Day holiday period, GDF Plaza will roll out a series of promotional activities and lucky draws. The retailer will also be giving away gift packs to workers. To enjoy these free gifts, workers must present valid ID and follow the store’s official WeChat account.
GDF Plaza underlined its commitment to deepening exchanges and cooperation with global brands, providing consumers with high-quality and affordable shopping options. 
Camille Bersola