The following article was published by Future Travel Experience
SAS and SkyTeam have signed an Alliance Adherence Agreement, serving as an important step toward SAS’ entry into the global airline alliance from 1 September 2024, with plans for an elevated CX.
SAS and SkyTeam have officially signed an Alliance Adherence Agreement, serving as an important step toward SAS’ entry into the global airline alliance. SkyTeam and SAS are committed to ensuring a seamless transition for all customers. From 1 September 2024, SAS will officially become a part of SkyTeam, enriching the alliance with the best access to key Scandinavian hubs. This collaboration will bolster SkyTeam’s global network, offering new destinations, enhanced connectivity, and a more seamless, elevated customer journey for all travellers.
“We are very excited to now have reached this pivotal milestone in SAS’ alliance transition journey,” said Anko van der Werff, President and CEO, SAS. “EuroBonus members will be able to enjoy new destinations and benefits as part of the SkyTeam alliance family, marking the start of an exciting future for customers, partners and employees alike. SAS customers will benefit from SkyTeam’s strong global presence in many of the world’s major aviation hubs and from its focus on strategic partnerships and innovative sustainability initiatives.”
From the moment SAS joins SkyTeam, EuroBonus members will enjoy benefits across most SkyTeam airlines. EuroBonus Silver members will be recognised as SkyTeam Elite level, while Gold and Diamond members will be recognised as Elite Plus. This will offer them access to a network of 750+ airport lounges and SkyPriority services at eight airport touchpoints, including priority check-in, boarding and baggage handling.
“We are delighted to officially chart a path to SAS joining the SkyTeam alliance,” said Patrick Roux, CEO, SkyTeam. “With its global reputation for reliability, quality and service, SAS is a great fit for SkyTeam and, as we continue to strengthen our customer proposition, we look forward to being part of their future journey.”
SAS customers will benefit from easy connectivity across SkyTeam’s network of 1,060+ destinations, which includes previously unserved cities, particularly across Africa, Latin America and the Caribbean. SkyTeam and SAS share the vision of providing a valued customer experience through quality products, innovation, and dedicated service.
“SAS shares SkyTeam’s vision when it comes to delivering a more integrated and responsible travel experience,” said Andrés Conesa, Chairman, SkyTeam. “Together with our members, we continue to work hard behind the scenes to ensure a smooth transition for customers from the moment SAS joins our alliance.”
Hear more from SAS at the co-located FTE EMEA and FTE Ancillary & Retailing events, taking place in Dublin on 11-13 June 2024. Anko van der Werff, President & CEO, SAS, is participating in an Opening Keynote Interview conducted by Joe Leader, Group CEO, APEX/IFSA/FTE.
Register for FTE EMEA and FTE Ancillary & Retailing – one registration provides access to both events >>
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Article originally published here:
SAS to join SkyTeam with vision for enhanced connectivity and more seamless, elevated customer journey
Ross Falconer