Marriott and HMI, a Japanese hotel operator with close to 50 properties, have today announced a conversion deal that will seven of these properties reflagged under the Marriott and Courtyard brands.
Four hotels in Hamamastu, Kyoto, Kobe, and Okinawa will become Marriotts, and three in Kobe, Kokura, and Kitakyushu turn into Courtyards.
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Converted Properties:
Future Marriott Hotels
- Grand Hotel Hamamastu to Hamamastu Marriott in Naka-ku, Hamamatsu City, Shizuoka Prefecture
- Hotel Heian no Mori Kyoto to Kyoto Marriott in Sakyo-ku, Kyoto City, Kyoto Prefecture
- Hotel Crown Palais Kobe to Kobe Marriott in Chuo-ku, Kobe City, Hyogo Prefecture
- Rizzan Seapark Hotel Tancha Bay to Okinawa Marriott Rizzan Resort & Spa in Onna Village, Kunigami-gun, Okinawa Prefecture
Future Courtyards
- Hotel Pearl City Kobe to Courtyard by Marriott Kobe in Chuo-ku, Kobe City, Hyogo Prefecture
- Hotel Crown Palais Kokura to Courtyard by Marriott Kokura in Kokurakita-ku, Kitakyushu-shi, Fukuoka Prefecture
- Hotel Crown Palais Kitakyushu to Courtyard by Marriott Kitakyushu in Yahatanishi-ku, Kitakyushu City, Fukuoka Prefecture
Marriott’s Press Release:
Marriott International and HMI Hotel Group Announces a Multi-property Conversion Deal in Japan
The conversion deal entails the rebranding of seven hotels to Marriott Hotels and Courtyard by Marriott across five of Japan’s most popular travel destinations
Marriott International and HMI Hotel Group today announced a signed agreement to rebrand seven existing HMI properties in five major cities across Japan to Marriott Hotels and Courtyard by Marriott. This signing will bring the rich legacy and guest-focused experiences of both Marriott brands to the increasingly sophisticated consumers in Japan and is part of HMI’s strategic repositioning, aimed at revitalizing and realigning these properties with the latest trends in global hospitality.
The Marriott Hotels properties planned are:
- Grand Hotel Hamamastu to Hamamastu Marriott in Naka-ku, Hamamatsu City, Shizuoka Prefecture
- Hotel Heian no Mori Kyoto to Kyoto Marriott in Sakyo-ku, Kyoto City, Kyoto Prefecture
- Hotel Crown Palais Kobe to Kobe Marriott in Chuo-ku, Kobe City, Hyogo Prefecture
- Rizzan Seapark Hotel Tancha Bay to Okinawa Marriott Rizzan Resort & Spa in Onna Village, Kunigami-gun, Okinawa Prefecture
The properties planned for Courtyard by Marriott are:
- Hotel Pearl City Kobe to Courtyard by Marriott Kobe in Chuo-ku, Kobe City, Hyogo Prefecture
- Hotel Crown Palais Kokura to Courtyard by Marriott Kokura in Kokurakita-ku, Kitakyushu-shi, Fukuoka Prefecture
- Hotel Crown Palais Kitakyushu to Courtyard by Marriott Kitakyushu in Yahatanishi-ku, Kitakyushu City, Fukuoka Prefecture
“We are very pleased to welcome these properties to the fast-expanding portfolio of Marriott International properties across Japan,” said Rajeev Menon, President, Asia Pacific excluding China, Marriott International. “Conversion continues to drive a robust growth for the company on a global scale, and we are thrilled to embark on this project with HMI in Japan. As consumer preferences evolve, these properties will have the opportunity to leverage on the strength of affiliation with Marriott’s portfolio of over 8,800 properties worldwide across more than 30 leading brands, along with Marriott Bonvoy – our award-winning travel program boasting a global membership base of over 200 million.”
“With this strategic collaboration, HMI Hotel Group aims to redefine excellence in guest service while unlocking growth opportunities in key markets. By leveraging Marriott International’s expertise, the collaboration promises to introduce innovative services and amenities tailored to meet the evolving needs of modern travelers. We are thrilled to embark on this journey with Marriott International, said Mr. Ryuko Hira, President, HMI Hotel Group. “Together, we are committed to delivering unparalleled experiences that exceed the expectations of our discerning guests and set new benchmarks for excellence in the hospitality industry. Our gratitude extends to our valued partner, Hazaña Hotel Advisory (HHA), whose support has been instrumental in facilitating this deal,” he added.
As the hospitality industry continues to evolve, HMI Hotel Group remains steadfast in its commitment to driving positive change and shaping a brighter future for all stakeholders.
Conclusion
I had a look at two of the hotels that will be converted into Marriotts, and I truly hope that they will undergo a top-down refurbishment first because they resemble untouched time capsules from the 1980s/90s.
John Ollila