Anything can be turned into luxury these days, especially when Kim Jones’ Fendi is involved.
Point in case being the Italian house’s latest “Friends of Fendi” project, a collaborative initiative that sees the house partner with Pokémon and Hiroshi Fujiwara’s Fragment for a three-way collection designed to celebrate the year of the dragon.
Fendi, Press
Fendi, Press
Fendi, Press
Fendi, Press
Fendi, Press
The collection features a slew of dragon-type Pokémon across some of Fendi’s signature bags like the Peekaboo, the Shopper, and new look mini Baguettes, each of which has been reinterpreted by Hiroshi’s FRGMT.
“Our bag shapes are a logo themselves; they are so representative of the House,” explains Silvia Venturini Fendi, Fendi Artistic Director of Accessories and Menswear.
“It’s a living history that Hiroshi Fujiwara adds to with both FRGMT and Pokémon; he’s taken our handbags and made them into mini pop monuments.”
Fendi, Press
Fendi, Press
Fendi, Press
The Fendi x Frgmt x Pokémon collection — which will be available at Fendi boutiques from January 4, 2024 — also includes T-shirts, hoodies, and accessories, including soft chain bracelets and necklaces that come equipped with a neat openable Poké Ball charm.
Fendi, Press
Fendi, Press
Fendi, Press
Fendi, Press
Fendi, Press
Fendi, Press
Fendi, Press
“When Kim asks me to work on a project together, I have no reason to say no,” says Fujiwara. “I very much enjoyed working with Kim again, and this time also with Silvia. It was a true honor to work with the house of FENDI, a traditional brand with outstanding craftsmanship. Grateful for this opportunity.”
Fendi, Press
As if that wasn’t enough, Fendi, Fragment, and Pokémon have also partnered for a unique Pokémon GO collaboration. Releasing the same day as the collection, Pokémon GO Trainers will have the chance to obtain digital avatar items including designs from the IRL collection.