When we talk about the upper echelons of family-owned businesses, Snow Peak has to be part of the equation. Founded in 1958, it began life as a passion project for accomplished mountaineer Yukio Yamai whose designs were informed by a life lived in Japan’s wild Niigata Prefecture. Since the late ‘50s, Snow Peak has represented a higher level in style and quality in the outdoor gear arena, and, still run by the Yamai family, has no intention of changing any time soon.
While the outdoors remains a primary focus, more recent generations of the Yamai family have shaped the label to fit a more contemporary mold. Straddling lifestyle and performance is no easy feat, but thanks to cutting-edge design and a string of collaborations with labels like New Balance and Tokyo Design Studio, Snow Peak jackets, accessories, and even tents rank as highly with streetwear experts as they do with top-flight athletes and explorers. To exhibit the true, wild diversity of Snow Peak, we put together some of our favorite pieces from the legendary label.
A pared-back, natural color palette makes way for a host of perfect detailing to make the Thermal Boa Fleece Jacket one of the best on the market. Perfect for the transitional months with plenty of pocket space and lightweight insulation.
Part wearable bag, part futuristic layering piece, the Proof Canvas Vest is cut from a cotton-nylon blend and features a button fastening to each side.
Another godsend as we move into the transitional months, the insulated shirt is for those in-between days. A hypnotic painted pattern rounds out the strong graphic element of this functional piece.
Padded insulation for the torso is good, but padded insulation for the legs takes things up a notch. Not only is this pair of insulated pants super comfortable, it has a distinctive techy style, too.
Fire-resistant shorts because not all camping trips go to plan…
Escaping to the countryside has never been so attractive. Snow Peak’s Amenity Dome sleeps two people and has been through rigorous testing to ensure it withstands all weather conditions.
Camping lights tend to be all or nothing, they’re either completely useless or blindingly bright mosquito magnets. Snow Peak’s Mini Hozuki Lantern features a misted shade for candle-like warmth.
For those of us not lucky enough to have knees made of steel, this Snow Peak table means you needn’t spend your whole expedition on the floor.
Snow Peak cutlery is a real flex. This spoon & fork set is made of brushed titanium for a no-fuss finish. Pack them away in their branded bag and you’re good to go until you make your next camp.
Mug game crazy. This Snow Peak mug is an all-around all-star thanks to its crazy durability. Purple-finish titanium can withstand super-high temperatures so you’re fine to put this straight on your campfire or gas heater.
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